From Generic to Genuine: Rethink Your ICP

4 Nov

Last week, I had a kick-off with a new client.

When I asked who they wanted to reach, they said:

"Our target group is 30-50 year old males, who live in Stockholm."

Sound familiar?

This is how most companies define their Ideal Customer Profile (ICP).

👉Age

👉Gender

👉Location

But here's the problem:

By this approach, a tech-savvy city guy and a nature-loving outdoorsman could end up in the same target group.

Will the same message resonate with both? Probably not.

To really resonate, you have to dig much deeper. Think about:

👉Interests

👉 Lifestyle

👉 Personality

👉 Values

👉 Goals

When you go beyond demographics, you speak in a way that actually resonates.

That’s when your message starts sticking.

So, how deep have you gone in defining your ICP?

I’d love to hear from you – let’s keep refining it together!

Until next Monday, with warm regards,

K. Johan Ingemarsson

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