The mistake that made Kodak irrelevant – and how to avoid it.
In 1975, a Kodak engineer named Steve Sasson invented the first digital camera.
It was clunky, low-resolution, and years ahead of its time. But when Sasson pitched it to Kodak executives, they shelved it.
Why? They feared it would kill their film business
Fast forward a few decades, and digital photography swept the world.
Kodak? Bankrupt by 2012.
The lesson here isn’t just about technology. It’s about failing to adapt to a changing world.
And the same is true for personal brands. In today’s digital world, trust drive business.
People don’t relate to faceless brand. People relate to other people.
Personal brands get 561% more reach and 8x more engagement than companies.
Are you future-proofing your brand or clinging to outdated strategies?
It’s never too late to pivot.
Until next week,
Until next Monday, with warm regards,
K. Johan Ingemarsson
Founder & Owner, Lindhagen Studio
+46 (0)76 254 24 96 · johan@lindhagen.studio