The secret to boosting engagement? Real people.
Want higher returns on your marketing campaigns campaigns?
Start putting real people behind your brand!
Why? Because people can't relate to companies – people relate to other people.
6 months ago, we tested this with a client.
We replaced every stock video in their ad campaigns with self-recorded ones.
The results?
All-time high engagement.
All-time high traffic.
All-time high conversion rates.
And it’s not just ads. We’re seeing the same thing in organic posts, newsletters, websites, etc.
It’s a new era of marketing! People value authenticity more than ever.
How to start?
Record relevant and authentic videos from your team or founder.
Share real stories – no corporate buzzwords.
Replace stock visuals with your own photos or videos.
The payoff: Better engagement, higher trust, and a stronger connection with your audience.
Is everybody in your company camera shy? Luckily, there’re alternatives: You can pay creators/influencers, or even invent a mascot.
Are you using real people in your marketing? If not, what’s holding you back?
Until next Monday, with warm regards,
K. Johan Ingemarsson
Founder & Owner, Lindhagen Studio
+46 (0)76 254 24 96 · johan@lindhagen.studio