Why I Broke My Own Rule About Consistency
People often say: "Consistency is key to winning in marketing!"
So, why did I stop posting on LinkedIn for 3 weeks, and delay this newsletter twice?
Here's my take: I might have stopped talking about what we do. But I was out there doing it.
When people ask me, "What should I post about?" my answer is simple:
Do things. Then talk about them.
You can’t be a thought “leader” without the experience.
For the past month, my team and I were busy executing on our philosophy of people-driven marketing. Testing ideas. Refining strategies.
It’s easy to feel pressure to publish content consistently. But the most valuable posts don’t come from filling a quota. They come from having something real to share.
The more we practice, the more authority we have, and the more credible our message gets.
What’s your take? How do you balance doing with sharing?
I look forward to hearing your thoughts!
Until next Monday, with warm regards,
K. Johan Ingemarsson
Founder & Owner, Lindhagen Studio
+46 (0)76 254 24 96 · johan@lindhagen.studio